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VGM's Heartland Conference Registration is Open


Registration for VGM’s annual Heartland Conference is now open. The two-day educational event will be held June 15–17 in Waterloo, Iowa.

Those interested in attending can register for full or partial conference attendance. Special Early Bird pricing is available to those that register prior to April 17. Passes are all-inclusive and include access to this year’s pre-conference sessions as well as all conference education, meals, entertainment and access to the hottest products and business solutions offered by VGM's vast network of vendors


“We’re pleased to announce that registration is now open for Heartland 2020,” said Clint Geffert, president of VGM & Associates. “We have an exciting lineup of speakers this year. When you combine the unbeatable education with the outstanding social events we have planned, this year’s conference is going to be one of the best Heartland experiences yet.”

The VGM Heartland Conference brings together industry experts from across the country to discuss topics related to the home medical equipment (HME) industry, such as business leadership and people strategy, retail, rehab, marketing, accessibility, and compliance. Those that attend can also earn up to 15 contact hours (estimated) all in one place while meeting professionals who are leaders in their field.

However, the education isn’t the only reason to attend. Heartland features numerous opportunities for networking and fun. This year will feature HME community dinners, 3D fireworks, the iconic Heartland hog roast, and a special event for first time attendees. 

“Heartland is truly a one-of-a-kind experience,” said Sarah Conger, vice president of events & corporate projects for the VGM Group. “With such a wide variety of topics that’ll be covered and so many chances to network with others in the industry, there’s something for every HME professional. We can’t wait to see everyone in our hometown of Waterloo.”

To learn more and register for Heartland 2020, visit

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