Back in late February, Medtrade organizers announced that Medtrade Spring would get a new name and a new home. As a quick memory refresher—starting in 2021, the event will be re-introduced as Medtrade West and will convene in Phoenix, Ariz., April 12-14, 2021. “Perhaps Phoenix can double as a metaphor for renewal,” says Mark Lind, show director. “The event is eight months away, and we believe face-to-face trade shows have more value than ever. Will things be ‘back to normal’? Probably not, but we believe we can convene a safe, productive, and successful show. That all starts with presenters who want to share their expertise.”